zabbo

On a recent trip to the east coast for a family wedding we managed to pick up some family heirlooms. Amongst them is this fascinating promotional magazine from Timken which was printed in what must have been heady days in Detroit. In it is an article featuring my great, great, grandfather Ernest R. Benson, a former VP at Studebaker. I don’t know much about him, though a shelf in my office would argue that he enjoyed pocket watches. I’ll let the article have the floor.

Dealers and dealer problems are second nature to Mr. Benson. Being human himself, and having a thorough understanding of human nature, he has the happy faculty of putting the “pep,” the pluck, the punch, and the perseverance in every Studebaker man he converses with during his little journeys to distribution centers.

They just don’t write copy like they used to, eh?